WordPress is a favorite, not only for me but for every other writer and blogger. It is truly a great platform to write, blog and shares your work with other people that do the same. WordPress is certainly not as fun without the plugins that make it truly one of the best platforms for bloggers. With the right plugins, WordPress can become something else. I’m going to be telling you four of the best WordPress plug-ins that specify with analytics and how they can impact you for the better.

1). Google Analytics plus- Google Analytics plus is a classic and a world’s favorite, it gets the job is done for you fast and easy with no difficulty. The best part about this plugin is that it is simple. Google Analytics plus is as simple as they come, it takes the process of getting your data and viewing it so easy to understand. With bar graphs and easily readable charts, these plugins fit quite easily on your dashboard. It also provides you with 100% creativity process and lets you customize it as much as you’d like.

2). Google Analytics WD Premium plugin– This plug-in is recommended in the premium version because with the free version this plugin is just like the rest of them, it gives you your stats and that’s it, it does what it’s supposed to do and if that’s all you are looking for then I suggest Google Analytics plus but if you want a little bit more then the Google Analytics WD Premium plug-in is for you. Apart from the stats and data this plugin also provides you with information about how you can track your website’s progress and how to manage it better.

3). Monster Insights– Monster insights is known for its spot on tracking method. This plugin will track your progress to the very core and send you raw and detailed data on it. It also helps you boost any website with e-commerce. E-commerce is very tricky to handle, especially when placed on websites and having a type of e-commerce on your website means you have an online store or even a link to a store. Monster Insights tracks your e-commerce for you.

4). Google Analytics counter– Lastly, Google Analytics Counter. This plugin is on this list because it does one specific thing. It tracks your links. Whether your WordPress website is a blog or a store there is no way you can avoid linking other websites or stores and you can even do this for profit. In a case of profit, Google analytics counter makes sure to track how many clicks that link is getting and that will sure profit you.

That is all for these wonderful plugins you might be favoring one or the other because it gets exactly what you want to be done and that’s why I was sure to include their specific tasks. Nevertheless, all of these plugins are truly magnificent and they are the best when we talk about handy google analytics plugins for WordPress.

In the old times, it was common to see the marketing manager evaluating the different marketing campaigns performance, the vice president of sales checking the sales that were made, and the chief financial officer just analyzing the KPIs (key performance indicators).

But with the amount of different data that comes from the most diverse places, it’s just impossible to do it the same way. Nowadays, companies get data directly from inside such as prospects, clients, partners, and suppliers. But they also get loads of data from external sources like social media channels, marketing data services, among others. So, companies need business intelligence tools to not only monitor all the data but also to get crucial insights that will allow their businesses to grow. There are 4 main advantages of using business intelligence tools:

* they allow business owners to make decisions based on facts and not on older employees intuition;

* they help business owners improving the overall performance of the company;

* they will help business owners improving the business process by using the right visualizations;

* they will easily monitor and report the key performance indicators.

There are many different business intelligence tools to choose from. Since businesses are constantly evolving and need to handle more and more data, the business intelligence tools market also needs to keep evolving and innovating to meet the needs of the different businesses, from all sizes and from all industries.

Business intelligence tools can then be divided into 3 main categories:

#1: Guided Analysis & Reporting:

In the old days, this would be just like the predefined reports businesses used. Now, companies can not only see those static reports but they can interact with them as well. Features like filtering, selecting, comparing and visualizing different sets of data are now possible. And this is only due to the business intelligence tools that have been evolving.

You can then analyze the data using reports, scorecards, and dashboards.

#2: Self-Service & Analysis:

This category includes the analysis of ad hoc data. This way, companies can use this reporting and analysis at any time they want, without needing any IT assistance.

You can then analyze the data using data visualisation, ad-hoc reporting and analysis, data discovery and OLAP (online analytical processing).

#3: Advanced Analytics:

This category includes the business intelligence tools that allow data scientists to create predictive analytical models. They spend most of their time gathering, importing and processing the data. There are several tools used here such as data mining, statistical modeling, predictive analysis and big data analytics software.

In order to grow your business, you don’t just need data. You need to know how you can use the data to make better management decisions. These can affect your products, services, your relationships with your clients, prospects, partners, and suppliers. By using the different business intelligence tools, you’ll have a deeper understanding on how your company is operating and also get some ideas on how you can improve.